Title: Audience Analyst

Reports To: Senior Director of Audience Engagement & Analytics

Location: US Based Home Office; Hybrid

Status: Full Time

Start Date: Immediately

Facing History and Ourselves is a global education non-profit organization that challenges teachers and students to use lessons of history to stand up to bigotry and hate.

At Facing History & Ourselves we combine professional development with engaging curricular resources to help teachers, schools and districts build dynamic classroom experiences where students can reach their full potential. Our audience engagement and analytics work focuses on those we serve, but also those who support our work–our donors and funders. This new Audience Analyst position will be key in developing audience and campaign measurement strategies and reporting KPIs across all engagement activities.

The ideal candidate will be passionate about creating data-driven cross-channel insights to fuel our audience engagement strategy and maximize the efficacy of our marketing programs, including paid search, email marketing, paid social, and other channels.

Successful candidates will have experience and understanding of the marketing funnel and digital marketing strategies and platforms.

This position will work on a team with a Data Analyst, reporting to the Senior Director of Audience Engagement & Analytics on the broader Marketing and Communications team. They will also work collaboratively with our Digital Operations and CRM (Customer Relationship Management platform) teams, developing an understanding of our CRM and web platforms to implement source, conversion, and touchpoint tracking across all platforms.

We are looking for a data storyteller who can synthesize analyses on web, marketing and other engagement activities to translate data into meaningful narratives to help the organization better understand behavior and campaign performance.

Key responsibilities:

• Develop, implement, and maintain dashboards using data from multiple sources to enhance the organization’s understanding of its key audiences' digital activities.

• Collect, clean, and analyze data from various databases, platforms, and tools.

• Dig into critical engagement metrics to understand why they are moving up or down – and the implications and next steps

• Collaborate with Digital Operations and CRM teams on source conversion and digital touchpoint tracking across platforms for reporting.

• Participate in analytics reviews and assist with broader analytics projects across the organization.

• Partner with another Data Analyst in analysis reviews and quality assurance processes.

• Collaborate with the Digital Marketing team and Digital Operations team on Google tag management, event tracking, and email testing.

• Assist in conducting funnel analysis and identify friction points where visitors may be falling off the most.

• Effectively communicate complex data insights to non-technical end users in an easily understandable way through presentations and written communication.

• Support the design, development, and maintenance of stakeholder-facing reports and dashboards to visualize and clearly represent key trends and patterns.

Preferred Background

Facing History understands that restrictive job requirements may exclude historically marginalized groups from applying to jobs for which they are qualified. We take an equitable and holistic screening approach. If you feel you have demonstrated experience and expertise relevant to perform this role, please don’t hesitate to apply!

• 3+ years of experience working in a digital marketing analytics capacity, including 2-3 years of professional experience with SQL and/or advanced Excel

• Deep understanding of Google Analytics (UA and GA4), and Google tag management concepts.

• The ability to extract data from Google Analytics using its reporting interface, APIs, or data export features. This includes understanding how to retrieve specific metrics, dimensions, and date ranges relevant to the analysis.

• Familiarity with extract, transform, and load (ETL) techniques.

• Ability to transform raw data into a format suitable for analysis. This may involve converting data types, creating calculated metrics, aggregating data at different levels (e.g., daily, weekly, monthly), and merging or joining data from multiple sources if necessary.

• Understanding of digital marketing platforms, tools, and trends.

• Experience pulling data from various platforms, cleaning, and presenting clear reports or dashboards for stakeholders.

• Experience with a BI tool, Google Data Studio (Looker), or Domo preferred.

• Understanding of CRM platforms (Hubspot and/or Salesforce a plus).

• Strong knowledge of media channels (i.e. SEO, SEM) and proficiency with marketing platforms and tools (i.e. Hubspot, Salesforce, Google Ads, etc.)

• Strong analytical background with experience in visualization methods.

• Ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment.

• Outstanding communication and interpersonal skills

• Desire to work in a diverse mission-driven organization and with people from different backgrounds and experiences, with a strong interest in collaborating with colleagues.

Benefits Summary: In addition to meaningful and rewarding work, Facing History provides an excellent and competitive compensation and benefits package including medical with a health reimbursement account, dental, vision, life & AD&D, long-term & short-term disability insurance, 403(b) retirement plan with a discretionary organizational contribution, generous paid time off, an employee assistance program, travel assistance plan, pre-tax commuter spending accounts, flexible spending accounts, voluntary Colonial Life group plans, robust wellness programs through Welnys TV, aHealthyMe & weekly virtual yoga and meditation, WellCents 403(b) advisement, and a friendly hybrid work environment.

Facing History values a diverse workforce and an inclusive culture. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, veteran status and record of arrest or conviction, or any other characteristic protected by applicable law. We are an Equal Employment Opportunity Employer.

Facing History’s Commitment to Diversity, Equity and Inclusion. At Facing History, we honor and value the uniqueness of each and every human being. Our strength as an organization that provides and distributes educational content and pedagogy to teachers across the globe is directly tied to our diversity of staff, leadership, educators, students, scholars, and volunteers. Our commitment is to treat individuals with dignity and to build and maintain a community of full participation, inclusive of the voices, needs, and contributions of all. As an organization, we are deeply aware of the legacies of injustices that persist in society and in the workplace, and we value and promote diversity, equity, and inclusion in their association with excellence.

Hybrid Work Model: Facing History and Ourselves operates in a hybrid work model, allowing staff flexibility in both schedules and work locations. This particular position is home-based. Some travel is required.

Covid Protocol at Facing History: At Facing History and Ourselves, we require all employees to be fully vaccinated against COVID-19 including any boosters required to be “up-to-date” per current CDC guidelines. All new employees must provide proof of vaccination on their first day of employment. Requests for medical or religious exemptions should be directed to our Sr. Director, Human Resources.